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Episode #018: Bootstrap Your Business with Ilana Ben-Ari

Sep 1, 2020

Episode #018: Bootstrap Your Business with Ilana Ben-Ari

There are many ways to finance your business and if you’ve gone to a bank lately you may find that channel is not one of them. That’s why you may want to consider ‘bootstrap financing”, but it takes a certain approach to living and working to make it successful.My guest to share her successful journey doing this since 2012 is Ilana Ben-Ari, a dynamic innovator. She is the founder of Twenty-One Toys, and behind the internationally acclaimed Empathy Toy. 

Ilana’s stories are engaging and relevant for any entrepreneur looking to grow at the speed of purpose. And you won’t want to miss our conversation about the Pay and Wait Business Model.



  • How curiosity, humility and chutzpah is the foundation for success
  • Empathy does not mean nice.  It is the imaginative act of looking at the world from different perspectives that aren’t your own and deeply understanding it all
  • Empathy is a skill that can be taught, and it is needed now more than ever
  • You invent your own luck. Ilana’s approach to that
  • It will get easier. Kind of….
  • Celebration and insight to a successful move to an on-line format from a purely live and in person model



ilana ben-ari* is a multiple-award-winning design entrepreneur, TEDx Speaker, and Ariane de Rothschild Fellow. She has been working at the intersection of design and social innovation for over a decade. Her company Twenty One Toys has been featured in Forbes, Fast Company, Bloomberg, and her invention, The Empathy Toy, was praised by TIME magazine as a “technology that is reshaping the future”. Her company has brought the transformative power of play into 1000s of boardrooms and classrooms worldwide through an expanding collection of toys, workshops, and training programs that prepare teams to unlock skills like empathy and failure.

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